USTA 🎾 PENN STATION DOMINATION
We redecorated Penn Station🚂 with Us Open Tennis
We filled a major NYC train station with carefully edited match footage to get New Yorkers pumped about tennis.
ROLE: CREATIVE DIRECTION • VIDEO EDITOR • COPYWRITER
Penn Station Domination
GPS Bus
We rigged a couple of NYC buses with GPS systems so that bystandards would know just how close they were to one of the best tennis tournaments in the world
