We Encouraged People To Make Babies 👶 So Huggies Could Sell More Diapers

The birth rate had been plummeting for six consecutive years—a terrifying trend for anyone in the diaper business. So, we took action. We created a dedicated Pandora station loaded with "love-making hits" and made it ad-free to ensure couples could get in the mood and stay in the mood.

ROLE: CREATIVE DIRECTION • COPYWRITING • VOICE ACTOR DIRECTOR

AWARDS: ONE SHOW

PRESS MENTIONS: CHICAGO TRIBUNE • ADAGE