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Huggies 👶 Baby Making Station

People weren’t making babies 👶 So we created an ad-free Pandora station to help couples get in the mood and stay in the mood. This made Huggies happy.

ROLE: CREATIVE DIRECTION • COPYWRITING • VOICE ACTOR DIRECTOR

AWARDS: ONE SHOW

PRESS MENTIONS: CHICAGO TRIBUNE • ADAGE

 
 

We lured listeners from other stations with :15 messages...  

...encouraging them to get busy to all their love making hits.  

 
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Here are a few highlights. If you’d like to see more down-funnel work, I’m happy to share additional creative examples.