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COKE 🥤 1K Songs

We Turned A 100K Coca-Cola Brief 🥤Into A Cannes Winning Earned Media Poster Boy.

ROLE: CREATIVE DIRECTION • COPYWRITING • A&R WORK • MUSICOLOGIST

AWARDS: CANNES LIONS • ONE SHOW • D&AD • RADIO MERCURY

PRESS MENTIONS: BILLBOARD MAGAZINE • ADAGE

 
 
 
 

1000 Name Celebration Case Study

First, people could search for their name, or their friend's name, or their spouse's name, or their dog's name on ShareaCoke.com

You could then share out a song across social media. 

A YouTube channel hosted every single song and subsequent video. 

We even made songs for people who had no song. 

We even made custom songs for celebrities. Ryan Seacrest seemed to dig his. 

The campaign even got buzz in the music industry. 

Adage gave it some love as well. 

 

Don A song for Don. 1/1050

 

Carolina A song for Carolina. 3/1050

 

Shantel A song for Shantel. 2/1050

 

Hannah A song for Hannah. 4/1050

 

Sorry A song for those who have no song. 5/1050