COKE 🥤 1K Songs
We Turned A 100K Coca-Cola Brief 🥤Into A Cannes Winning Earned Media Poster Boy.
ROLE: CREATIVE DIRECTION • COPYWRITING • A&R WORK • MUSICOLOGIST
AWARDS: CANNES LIONS • ONE SHOW • D&AD • RADIO MERCURY
PRESS MENTIONS: BILLBOARD MAGAZINE • ADAGE
1000 Name Celebration Case Study
First, people could search for their name, or their friend's name, or their spouse's name, or their dog's name on ShareaCoke.com
You could then share out a song across social media.
A YouTube channel hosted every single song and subsequent video.
We even made songs for people who had no song.
We even made custom songs for celebrities. Ryan Seacrest seemed to dig his.
The campaign even got buzz in the music industry.
Adage gave it some love as well.
Don A song for Don. 1/1050
Carolina A song for Carolina. 3/1050
Shantel A song for Shantel. 2/1050
Hannah A song for Hannah. 4/1050
Sorry A song for those who have no song. 5/1050