All Things Orangetheory (Copy)
As the Director of Creative I head up the in-house creative department for this global fitness brand. I was also lucky enough to co-create Orangetheory’s first at home workout effort as well as the digital/in-studio hybrid business model.
ORANGETHEORY AT HOME. HOW IT ALL BEGAN: When the coronavirus shuttered all 1400 studios worldwide, a handful of us took matters into our own hands. I opened my computer, stayed up all night and we shot Orangetheory At Home the next day. We knew that some members wouldn’t have weights so we offered up options in the form of paint cans, potted plants and even babies. To date the daily series has nearly 9 million views and is a permanent fixture for Orangetheory. Check out the website here.
Later on we incorporated the heart rate monitor.
THE EDITIONS: To keep the workouts fresh we offered up different editions.
Coach and former NFL player Brendon Ayanbadejo on the news hyping Orangetheory At Home Hometown Edition.
ORANGETHEORY AT HOME MAYHEM EDITION: Mayhem is usually an in-studio event but thanks to the coronavirus we we’re forced to take a different approach. We made 6 total workouts, shot them over two days and hyped them on social media by giving members a peek behind the curtain during the planning process.
THE COUNTDOWN TO MAYHEM.
SUPERBOWL: We created versions of Orangetheory exercises for those looking to get their Orangetheory on while watching the big game.
ORANGETHEORY MISSES YOU: With studios shutdown during the coronavirus, we turned to the in-studio equipment to let members know we missed them.
Orangetheory members go crazy over Orangetheory swag. So, for Father’s Day we made a limited edition tie complete with 3 different dad jokes.
