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 First, people could search for their name, or their friend's name, or their spouse's name, or their dog's name on ShareaCoke.com     Search all tunes here.    https://buy.shareacoke.com/q17n6wrd6h
 You could then share out a song across social media. 
 A YouTube channel hosted every single song and subsequent video. 
 We even made songs for people who had no song. 
 We even made custom songs for celebrities. Ryan Seacrest seemed to dig his. 
 The campaign even got buzz in the music industry. 
 Adage gave it some love as well. 
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